The full menu of the studio, for Ottawa’s small and local businesses: salons, clinics, trades, restaurants, gyms, professional services. Grouped by the job it does for you, priced in CAD + HST, printed where you can read it.
Three ways to start.
1 · A build
A new site or a full presence: the strongest place to start.
2 · A system on your existing site
Booking engine, AI receptionist, or recovery flows: we add them to the site you already have.
3 · A monthly engine
Care, content, reviews, and growth: we run it month to month.
The default quote
$8,500 + $299/mo
Signature + Pro care · CAD + HST
Move 1
Get found.
Builds from $3,500 · audits from $750, CAD + HST.
Bought as pieces$10,100+
One build$8,500
Bought as pieces in Ottawa, a Signature runs $10,100+, counting the low end of every range. Here’s what it costs as one build.
·
Presence
The luxury single-pager
$3,500–5,000
5–7 section single-page site, hand-built, not a theme
Built to be found: structured so Google and AI answers can read every service and price
Timeline
Typically ~1 week
Terms
50% deposit
Care
Care from $199/mo
Start here
Signature
The flagship package: the one we recommend first
$8,500
range $7,500–9,500
Multi-section site with signature scroll animation
Custom booking system you own: live slots, reminders, owner portal
AI brand-image set: 15–25 on-brand images, graded to your brand
Analytics wired in, and a structure AI search (ChatGPT, Google AI) can cite
Owner training and full handover
Timeline
Typically 1–2 weeks
Terms
50% deposit
Care
Pro care $299/mo, required (your booking data)
·
Flagship
The full presence
$12,000–18,000
Everything in Signature, multi-page (services / team / location)
Expanded brand-image library: a full set for every page, service, and season
Email and text sign-up done right (CASL-compliant)
Built to be cited by AI search: Google AI Overviews, ChatGPT
90-day launch sprint
Timeline
Typically 2–3 weeks
Terms
25–35% deposit + milestones
Care
Premium care $549/mo recommended
“It solves your problem, or you don’t pay.”
deposit · 50% deposit under $10,000 · 25–35% + milestones above · Deposit fully refundable through the first design reveal
the first design reveal
live and doing its job
balance · Balance due only when it’s live and working
yours outright · on final payment
Deposit fully refundable through the first design reveal
deposit50% deposit under $10,000 · 25–35% + milestones aboveDeposit fully refundable through the first design reveal
the first design reveal
live and doing its job
balanceBalance due only when it’s live and working
yours outrighton final payment
The full terms are printed lower on this page: deposit refundable through the first design reveal, balance due when your system is live and doing its job, and everything yours outright on final payment.
Systems from $400/mo · the engine from $4,500, CAD + HST. For any business that lives on appointments, reservations, jobs, or calls.
The custom booking engine
A booking system you own, not one you rent.
Included in Signature and Flagship builds
$4,500–6,500 + HSTstandalone on a serviceable existing site
Requires Pro care ($299/mo) minimum: your clients’ data deserves daily backups.
live availability with hold protection against double-booking
automatic confirmations and reminders
self-serve reschedule and cancel
an owner portal
a Canadian-region database (ca-central-1) you own outright
The engine from our featured salon build: live availability with hold protection against double-booking, automatic confirmations and reminders, self-serve reschedule and cancel, and an owner portal, all on a Canadian-region database (ca-central-1) you own outright.
A grounded “which service should I book?” assistant that answers from your real services, prices, and policies.
Fits onto the booking engine and deep-links into it.
Revenue recovery trio$400–800/mo+
Three recoveries in one system: missed calls get an instant text back, no-shows get rescued into new slots, and customers who stopped coming get invited back.
Fits onto the booking engine’s calendar and messaging.
For every business that lives on the phone
Trades, restaurants, gyms, practices: nothing in this move needs a storefront or a stylist chair.
The receptionist answers the after-hours call and books it.
A missed call gets a text back before the caller dials the next company.
The concierge quotes from your real services and prices.
Every price is printed above.
Kill the booking subscription.
The custom build is a total-cost-of-ownership story. The numbers below are the salon example, from our featured build’s market. Whatever your trade, the mechanism is the same: platforms rent you your own calendar and take a cut of new customers.
about $3,600before add-ons
roughly $100/monthover three years
+ a commission on new clients: typically around 20% of a first booking
gone for good
the booking-software subscription
the per-seat scaling
the commission
still applies
standard card processing (~2.9%)
the hosting, backups, and upkeep live in your monthly care plan ($299/mo Pro, required for booking builds)
The arithmetic, plainly+
Booking platforms charge per team member: a 5-chair salon can pay roughly $100/month, about $3,600 over three years, before add-ons.
Marketplaces also take a commission on new clients: typically around 20% of a first booking.
A custom build ends the booking-software subscription, the per-seat scaling, and the commission; one-time, then the engine is yours outright.
What it doesn’t end, and we say this plainly: standard card processing (~2.9%) still applies, and the hosting, backups, and upkeep live in your monthly care plan ($299/mo Pro, required for booking builds). The platform’s cut is the part that’s gone for good.
Move 3
Grow while you work.
From $199/mo, CAD + HST.
Care plans: the floor.
Every build lives on a monthly care plan: hosting, monitoring, security, backups, and real edits. Month-to-month, 30-day cancel. If your booking system stores client information, Pro is the required minimum: a privacy obligation, not an upsell.
Essential
$199/mo
Static sites, embed booking: no client data in our infrastructure
Managed hosting, domain + SSL
24/7 uptime monitoring
Dependency + security updates
Full code history in Git
1 hr/mo content edits
Next-business-day support
Pro
$299/mo
Required minimum for any custom booking build (client data)
Everything in Essential
Daily database backups (7-day retention)
Canadian data residency (ca-central-1)
Booking-flow health checks
2 hrs/mo edits
Same-business-day support
Premium
$549/mo
Booking-heavy or compliance-sensitive businesses
Everything in Pro
Point-in-time recovery: restore to any second
90-day encrypted off-site archives
Staging environment + quarterly restore drill
4 hrs/mo edits
4-business-hour response
$500–2,500+
Without a plan, a single emergency fix in this market runs $500–2,500+. With one, it’s covered.
Care is month-to-month · 30-day cancel
Growth retainers.
Stack on top of care at the 60–90 day mark, never instead of it.
Local Presence
$500–750/mo
Google Business Profile, review engine, local content
Growth Engine
$1,000–1,500/mo
+ missed-call text-back, AI receptionist, email/SMS flows
On-brand, bilingual replies to every Google review: you approve with one click; anything sensitive escalates to you.
Works with any Google Business Profile.
Social calendar + carousels$600–1,200/mo+
A monthly content engine: captions and brand-locked visuals, approved by you, published for you.
Feeds on your brand image set and build media.
The terms, printed.
Deposit fully refundable through the first design reveal
Balance due only when it’s live and working
You own the code, design, domain, and data: leave anytime, take everything
Two revision rounds on every build · 30-day defect-fix window on us
Care is month-to-month · 30-day cancel
50% deposit under $10,000 · 25–35% + milestones above
All prices CAD + 13% Ontario HST, itemized
How an engagement runs.
1Teardown · free+
Where you’re leaking customers, mapped before you spend a dollar.
2Blueprint+
One decision packet: scope, order, and every price printed.
Deposit refundable here, and through the first design reveal.
3Build+
Built section by section, to one standard, and you watch it stand up on a staging link.
4Run+
Launch, training, handover; then care keeps it fast, safe, and earning.
Typical end-to-end: most builds go live in one to three weeks, by scope.
Questions, answered plainly.
What are the payment terms?
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50% deposit on builds under $10,000; 25–35% plus milestones above. The refund-and-balance terms are printed under the tier grid and in “The terms, printed.” On full payment, the code, design, domain, and data are yours outright. Two revision rounds are included.
Do you guarantee rankings or bookings?
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We don’t guarantee rankings. Be wary of anyone who does. What we do put in writing: it solves your problem, or you don’t pay. Beyond that, we commit to what we control: the quality bar, honest timelines, and the prices printed on this page.
Why is there a monthly care plan on every build?
+
Because a website is a running system, not a delivery. Hosting, monitoring, security updates, backups, and small edits are covered from $199/mo, and if your booking system stores client data, Pro ($299/mo) is the required minimum: your clients’ data deserves daily backups and Canadian residency. That’s an obligation we carry, not an upsell.
Can I buy just one piece?
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Yes. Every service on the menu stands alone, and its prerequisites are printed next to its price: an AI receptionist needs a booking system to book into; a review responder just needs your Google profile. If something isn’t a fit, we’ll say so.
Do I need all three moves?
+
No. The strongest start is one build, usually Signature, then add systems and retainers once the first thing is earning. The menu is a map, not a bundle.
Is HST included?
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Prices are CAD and subject to 13% Ontario HST, itemized on every invoice.