Featured work · Ottawa
Judge the work, not the claim.
A salon in Ottawa, shown in full:
Every piece of it, whole, never a borrowed portfolio.
The rebuild
From a template to a build the owner keeps.
Same salon, same craft. What changed is everything a customer meets first, and everything he now owns outright. Two captures, no retouching: judge them yourself.
Captured July 2026. The template it started on: stock models, a generic layout, no booking of its own.
Captured July 2026. The Silavelle build: the salon’s brand in navy and brass, film-grade media, and a custom booking engine the owner keeps.
The Silavelle build: the salon’s brand in navy and brass, film-grade media, and a custom booking engine the owner keeps.
The template it started on: stock models, a generic layout, no booking of its own.
Before
A real salon, invisible online.
A quiet-luxury unisex hair lounge run by a master stylist, the kind of room that photographs like an editorial.
Online, none of that existed: no real booking, no brand presence that matched the chairs and the craft.
What we did
The whole stack, from one studio.
- Brand system
A full brand system in his palette: navy, brass, oak, ivory.
- site
A multi-section animated site: the captures on this page are the bar; judge it yourself.
- booking
The centrepiece: a custom booking engine built on a Canadian-region database (ca-central-1) he owns outright.
what’s inside, printed
live availability with hold protection against double-booking, automatic confirmations and reminders, self-serve reschedule and cancel, and an owner portal
- media
A film-grade media set made in-house and graded to the room.
- run
And it all runs under our care, month to month.
- Brand system
The outcome
An asset he owns, not a subscription he rents.
- No booking-software subscription.
- No per-seat pricing.
- No ~20% marketplace commission on new clients.
His appointment book lives on his own domain, in a Canadian region, exportable any time. Standard card processing still applies, and the hosting, backups, and upkeep live in his monthly care plan; everything else now belongs to him.
The booking system, step by step.
Not an embed you rent: an engine he owns, with the hosting and upkeep carried by his monthly care plan. These are captures of the real engine, the exact flow his customers walk, step by step. No app, no account, no login.
Customers choose their favourite stylist, or let the system match them with whoever’s best for the job.
The full menu: photos, durations, and prices up front where they’re fixed. Stack several services to book them in one visit.
Real-time availability with hold protection: the next open slot, live, never double-booked.
Live availability
Real slots with hold protection: no double-booking.
Runs itself
Confirmations and reminders by email; self-serve reschedule and cancel.
Owner portal
His calendar, his clients, his data: exportable any time.
Want your storefront to be next?
Get your free growth teardownFree and async: send us your business name; we do the looking; you keep the one-page summary.
Most builds go live in one to three weeks, by scope.
Your industry is next.
A storefront that finally looks like the work, and an appointment book you own instead of rent. The method is the same; the build never is.
We publish real engagements only: measured facts, never a borrowed portfolio.
And if your business lives on the phone, the same systems answer it and catch the missed call: every one, with its price, is on the services page.
Your business could be next on this page.
It starts with a free Growth Teardown.
Your part: send us your business name; we do the rest and hand you the one-page summary: where your bookings are leaking, in your numbers, not ours.
Get your free growth teardownFree, no obligation, yours to keep either way.